selling corn to college kids

F.A.B. Its all about the bennies (benefits) and wants. This leads to power. 

A.I.D.A.

A- “hey, you!”

I- “you want?” “you want!?

D- “I’ve got!” i.e., power... 

A- “buy it now!”

CORN

Sell a can of corn to college kids

• Corn is:
• Quick
• Easy
• Filling
• Inexpensive 
• Take it/leave it

CORN

A- “hey, you!”: 

• Use something that jumps out at you
• Shock factors 
• Cartoons
• Bright colors

I- “you want? : 

• Can corn is good for you

D- “I’ve got!”:

• Demos
• Location

A- “buy it now!”:

• Give a discount to anyone that buys the can of corn.