Selling your audience

Words in your food:

• Organic
• Fresh
• Serving for one.
• Single serving
• 100 cal
• Grown-ups. 

Things to do with language:

• Make sure it translate
• Create emotion. 
• Make it simple.
• Easily digestible. 
• Focus
• One idea at a time. 
• Concise

Things to not do with language:

• Don't use cliche’s 
• Soft language.
• Double- speak
• Betray your audience. 

Selling your audience:

• F.A.B.
• Features- Common among like items. I.e., motor, frame. 
• Attributes- specific items, that differentiate from features. I.e., power windows 
• Benefits- Power, i.e., transportation, love, jobs, 
• Always sell the benefit