Visual narrative- invented in 1914 but based on 1000’s of years of theatre.
3 shots of the visual narrative: displays emotion.
- Wide shot: (WS)- think as a paint brush- it puts the base story down. establishing shot- see the world they are in and whats going on.
- Med. Shot: (MS)- think of as a screw driver, it has multiple purposes. expo shot- 80% of shots are (MS)- kinda bland but thats what were used to.
- Close-up: (CU)- think of as a hammer, it only has on use. the exclamation shot- exact opp of wide shot. Only about 5% is told in (CU) look at this and nothing else.
Examples of ads...
- Fast Food- CU
- Car’s- CU
- Band aid- WS into MS then CU of band aid
- Pizza- CU of melting cheese bite
- Typical scene starts with WS then moves to MS then to CU of what were talking to then back to a MS and WS.
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