McDonalds:
1980: back to selling to kids
- Kids are treated like adults
- Invented new meal. After school meal.
1981: selling to late night crew.
- Invented 24hour concept.
1982: selling to grandparents.
- Old people want to feel involved.
- Part time employment is invented.
2000: back to selling to dad.
- Dad is a business professional and wants his kids to love him.
- He can buy love at a dollar a piece.
- Could be divorced.
- No mom
Other countries McDonalds Ads.
- Ads are more direct.
- Where is McDonalds going next?
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