selling CARS

• Watched pontiac, and transAM commercials.
• GM Looking at cars as a life style. 
• In the 80’s we only got to see the car in two directions. Its was more about stories. 
• In the 90’s and 2000’s its more about camera angles
• Showing us things that are out there. Out side the box. 
• Women driving a car and she is blind. Gets a thrill out in the desert. 
• New corvette commercial is selling the benefit. This is new kind of ad. 
• 2010’s are now back to selling by stories. We see this in the suburban monkey ads. 
• You learn more when you laugh.