McDonalds selling McDonalds

McDonalds: own real-estate

• Hamburgers got its start in the 1920’s 
• People used to go home for lunch: thats where the 1 hr lunch break got its start. 
• White Castle was born: white because white reminds us of CLEAN. 
• More for the younger kids. 
• Most new burger joints were born in California
• McDonalds, Burger king, Taco bell
• Ray - targets kids
• 1962- 1st ronald McDonald commercial
• Ronald is much different then what we know now. 
• He wears a plate of food on his head. 
• Targeted kids
• 1963- Ronald targets MOM.
• “your mom is always right” “dont talk to strangers”
• 1965- McDonalds ad:
• Targets DAD
• Dad with kids and neighborhood kids going to McDonalds. 
• 1967- Clean cut men who work at McDonalds. 
• Get business experience 
• Shapes you for life.
• No mention about food
• Just tells who they are: institution.
• No hippies... Just good clean cut people. 
• In the span of 10 years Ray has gone from selling simple hamburgers to selling to Kids, Dad, Mom. 
• 1974- still all men
• All about cleanliness. 
• 1977- “we do it all for you” break all the rules by selling breakfast
• Mom appeared in commercial 
• Women are working behind the counter. 
• Mom serves breakfast so why not have women serve you from McDonalds
• 1978- the customers are selling the food.
• Big Mac is introduced.
• 1979- Chicken Nuggets are introduced. 
• Small nuggets that kids will like. 
• Only KFC at the time was selling chicken. 
• Breaking more rules. 
• 1980- selling the burger. McdLT
• Now putting tomato on it. 

• We have seen the birth of the drive through
• Using advertising to target specific people
• Mom
• Dad
• Kids
• Breaking all the rules: selling breakfast, chicken nuggets.