Conservative VS Liberal

1950’s: balance of buying power is shifted to the kids. 

From the 1920’s-2012’s a lot has changed.

Music and radio are the big entertainment form.

1917-18: WWI: depression

1918: flu pandemic 

1939: WW2

1940: soldiers come home and party

• During the war jobs are on the rise, GI bill: edu is paid for.  

1950’s: teenagers, mad men, 

• Transistor is born, now the radio is portable.

1955-59: baby boomers are born.

• Color tv is born. New entertainment... But still a family value. 

1960’s: hippies are born. 

1970’s: PC is born: entertainment becomes an individual value. 

1980’s: walk-men is born: entertainment is more individual.

1990’s: mp3, mp4 is born: now completely independent. 

2012: tablet, iPod, smart phones. 

• Parents and kids are always on different spectrums of conservative and liberal. 
• Grandparents and grandkids can be on the same spectrum towards the end of grandparents life. 
• When you are conservative you brand choices are predictable because you know what you want.