Words: our audience is really lazy so you need to get to the point fast so you don’t lose them.
- You need to reach them with concise, focused, language.
- 2-3 sentences per paragraph
- 8 words per sentence.
- Your words need to be:
- Strong
- Powerful
- Active
- Changing
- Moving
- Communicate
- Pictures say 1000 words: use words that fill your senses. A few words can fill you up and draw you in.. Describe what you:
- Hear
- See
- Smell
- Touch
- Taste
- Dual coding: eyes record information faster than your ears can but yet your brain makes you think that it comes in at the same time.
- If you use words that tap into both audio and visual you will create a more vivid experience for your audience.
- Summer sun
- Summer vacation
- Use less words that describe more emotions.
- Concrete vs. Abstract words:
- Abstract words: tell
- Concepts
- Very broad
- Usually end in -ism
- Very vague.
- Love.
- Concrete words: show.
- Illustrations.
- Religion.
- Dinner time.
- Sunday dinner
- Concrete expression of love:
- Wedding
- Kissing
- Holding hands.
- If you use words and dual code it, it has more emotions.
- Funny puppy
- Cute puppy
- Playful puppy
No comments:
Post a Comment