knowing your audience

Schramm’s reward over effort

Audience

• Examining Peanut butter. 
• 5 year old: mouth feel, fun
• 18 year old: save money, texture, economical  
• 50 year old: worried about what they put into their body. 
• All of these have different audience marketing appeal 

Only way to sell your audience is to know the benefit. 

• You have to know the right language for different groups

Can you sell with out lying? 

Things ads try and bring into us.

• Happy
• Family
• Patriotism 
• Health 
• Good ol’ days
• Nature
• Belonging