Starting with a general word and narrowing it down to a specific word. Makes the audience have a good visual. Need a balance between abstract words and concrete.
When writing a story get yourself two highlighters. Yellow for concrete and red for abstract. This will help you see if there is an equal balance of abstract and concrete. Am I equally showing people my message as well as telling.
- Start thinking about the words your using.
- Are you showing or telling?
- Use specific terms
- S.A.F.E.S.T.-
S: statistics:
A: analogies
F: facts
E: examples
S: stories
T: testimonials
- Get the name of the dog.
- Take abstract -ism’s and turn them into something that has emotional meaning.
- During Katrina there was a boy who was stuck on his roof and yelling “snow ball” no one could figure out why he was saying it. Come to find out it was the name of his dog. He wanted to bring “snow ball” with him and couldn’t.
3 components to writing for the media:
- Story
- Language
- Selling
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