A.I.D.A.

A.I.D.A.- this is the mechanism on how to sell.

Once you know your audience it makes it easier to say “hey, you!”

A- attention: saying “hey, you!” communicates attention... We have developed a WIFM

• Examples: sex, food, smells, noises, surprise, peer pressure, water ballon. 

I- interest: “you want?” identify what they want.

D- desire: “I’ve got!” we have engaged the motor. 

A- action: “buy it now!!!” 

• Examples: limited edition, can only buy on TV,

Makes us feel like we fit in..

• Toothpaste: makes me feel like my teeth are whiter, makes people like me more, ....