F.A.B.

Avoid using redundant adjectives. 

• Hot sun

Read it aloud.  

Corn: F.A.B.- features, attributes, benefits. 

College age: 18-25

• Energy
• Rebel
• Impulse
• Lazy
• Booze
• Busy
• Quick easy
• Disposable 

Family age: 25-45

• Budget
• Dinner
• Family time
• More people
• Dependable 

Retired age: 55-75

• $$$
• Small quantities
• Life
• Health issues.
• Security
• Essential